Content Marketing Tips by Uma Madhavi-2020

Interview with Content Vidya founder – Uma Madhavi on Content writing.

Uma Madhavi is well known for her content writing skills. She writes beautiful content in the form of stories that you can’t ignore. She just goes with the flow and adds her story touch with twists and twirls to the content. She is also the founder of content vidya, where she takes workshops on content writing skills. She gives some assignments and explains very well that even a newbie can write their first content in the workshop itself.

So let’s get started with the interview. Here are a few questions which she answered for us.

1. What are your three favorite tools which you use while writing content?

I am not very much into tools.

  1.     Grammarly – I use this every day and every time
  2.     Coschedule‘s Headline Analyzer – sometimes when I am writing for someone else
  3.     Copyscape – again for my client’s works and that too for long-form content

2. What three things does anyone starting in content writing need to know?

  1.    No spinning
  2.    Go with the flow
  3.    Research well

3. What would you do differently if you were starting in your industry now?

I write for humans first then for the search engines. I prefer trying to reach out to my right audience organically on Social Media or through marketing than fluffing keywords just for SEO’s sake.

4. Which people or books have had the most influence on your growth, and why?

My Dad was very much into books. So, as a child, I used to go through weekly Telugu comics initially. Then, I started with Bhagavad Gita recitation as a part of our school routine. Byhearted all the slokas and also their thathparyams (meanings). My passion for reading grew more from then.

I was mostly into Telugu readings – newspapers, magazines, and comics. I hardly read 3 or 4 books in English so far – that too was on my subject.

Coming to people, Deepak Kanakaraju has been my biggest inspiration. Then my trainer Sorav Jain – the way he pushed me to try things that always scared me. Apart from these two guys, my two other mentors Faheem Ahmed and Avi Arya, taught me a lot about real-time working scenarios in the Digital Marketing industry. The world needs more mentors like our masters. More power to them!  

5. What would you say is the #1 key to success in your business?

Provide value to the end-user – try to analyze and solve all his possible pains

6. Talk about the biggest failure you’ve had. What did you learn from it?

Listening to people around and ignoring my potential. I compromised with my goals and had to delay my success for more than a decade because of this. I slowly got rid of such people offline and online. I started being my true self. In less than eight months, everything changed. I am halfway through my goals now. Thanks to myself, and my son, Rohit, who has been a constant support and push.

7. What has been your biggest success story? Why do you think it was a success?

The most significant success I consider in my life is being one of the early bloggers of the world. Back in 2004, when Yahoo! Started its blogging platform called Yahoo! 360, I started blogging there. As a beginner, I didn’t know what blogging was.

Initially, I considered it as another platform similar to Orkut and filled my first blog post with my bio – about me, my hobbies, my favourites, and all such. By the time I came back from Uni and logged in, I found so many notifications – comments on my blog post.

Then, I went back to some of the profiles from the comment section and realized what blog posts were. And, started posting 2 or 3 blog posts every day – my lifestyle, childhood stories, opinions, trending news, recipes, relationships, and on almost every other topic.

In no time, I went viral, and my followers base grew around the world. Became a mini-celebrity. I had to give up blogging for some personal reasons. And started things again recently. I wish to reach the same kind of success soon. I am working on it hard.

For me, success is helping others by providing some education, work, service or inspiration or motivation, and being recognized as the best at whatever you are offering. I think I am back to the pursuit of success.

8. What are the most common objections you face in your personal/professional life? How do you answer them?

“You are a woman. You can’t be like this or do this!”

I am a woman, and it is not my fault. But, I am a human just like a man, and if he can do something, so can I. I ignore those who keep trying to remind me that I am a woman and I should restrict my actions. The irony is, there are many women, too, among these people.

My big respect to those men and women, who find humans in humans than genders.

9. What does a typical day in your week look like? A brief Time table of your DAY.

Handling home, kids, kitchen, team, writing, and writing. Workshops during the weekend.

10. What keeps you going when things get tough in your business?

Touch-wood! As of now, I have never been through such a scenario as an individual freelancer all these years, and as an agency owner, recently. But in case if I face such a situation in the future,

I try to analyze three things –

  • how competitors are doing: whether it is the same with them – if so, I would try to come up with a verified pricing or unique free add-on to our service
  • Is there any problem with our approach? – Revamp the whole structure
  • Did we go wrong with our audience persona? – Fix it

Thank you very much, Uma Madhavi, for taking the time and answering all the questions in the interview. Great answers – I hope we all got a little nudge from your insights and answers.

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